The Brand

Experience. We are innovative designers, parents, and makers that have recognized a missing niche in the market for customizable products.

Patent Pending.All Em-be’s are attached with a Patent Pending TWIST-ON-TWIST-OFF" system that is easy for kids to use. All shoes and accessories are designed to be worn with or without embellishments.

Proprietary Design.We design, source, and manufacture our own high quality custom, comfortable, and easy to wear products with interchangeable styling. Our sophisticated, unique style was originally created for kids, but now worn and loved by both kids and adults.

Expandable Product Line. A large selection of Em-be’s are sold separately to customize the look of each made-to-be product. We launched with shoes and have expanded into other product categories including hats and hair accessories.  All made to be embellished!

Expanded Size Range.Traditional shoe brands sizes stop at a youth size 3 or 5. We offer 13 sizes for girls, boys and women of all ages: Toddler: 10-12, Kid: 13-2. youth/Men’s: 1-9, and Women’s Sizes: 5-11.

Philanthropic.  We believe in supporting education and a portion of our proceeds will be donated to charities that support education.